Mastering the Chiropractic Conversion
Promise: How to have Life-long patients with greater Certainty and Confidence
There is NO NEED to FORCE care on patients who CHOOSE care.
Dear Chiropractor,
Here’s the reality of a struggling Chiropractic Practice:
β€ Most chiropractors statistically only have patients stay under care for less than 12 visits in
their LIFETIME!!
β€ Chiropractors think they need to “sell” patients to care… while hating the feeling of being a
“salesy” Chiropractor
β€ You can’t grow a practice by seeing more New Patients...
The real problem in our profession is that most chiropractors hit a "Patient Plateau”... a ceiling where they never seem to see more patients they envisioned or create the kind of impact they want to make.
Maybe this is true for you, too?
You might be happy with the RESULTS you provide for your patients but not the numbers of patients you see each week. So you do what most chiropractors do… And try to get MORE new patients.
β You attend another technique seminar.
β You discount your prices. Add more freebies.
β You try FB marketing or shoot some videos.
β Maybe you even try to read more Green Books.
β Listen to more chiropractic podcasts.
But NOTHING happens.
Nothing changes, because it’s not your technique, your lack of philosophy or your lack of knowledge...
It’s how you are COMMUNICATING.
Rusty Tap vs Leaky Bucket
Increasing your patient numbers is NOT merely seeing more NP. That’s HARD work.
Here is an analogy… If you have a RUSTY TAP and a LEAKY BUCKET, which one would you FIX first?
The answer is simple...
You FIX the leaky bucket. There is no point in turning on the TAP when your bucket is too small or have a bunch of holes in it! Wanting more NP is like trying to FIX the rusty tap, BUT it doesn’t help you collect more water (patients).
The real problem is NOT the lack of NPs flow; it is how you are CONVERTING them.
The most significant bottleneck always starts at your "Initial Consultation" and the "Report of Findings" (VISIT 1 and 2).
The real reason why patients don’t get the BIG IDEA, is because you are NOT communicating WHY the big idea is important to them.
It may be relevant to YOU, and it may also be crystal clear to you, BUT something happens between your thoughts leaving your mouth to their ears.
That message is often
MISCOMMUNICATED,
MISDIRECTED
AND MISGUIDED…
So HOW do you FIX the Leaky Bucket?
VISIT 1 and VISIT 2 provides you:
COMMUNICATION
Opportunity for you to properly explain the BIG IDEA in language that the patient can understand and wants.
CONVERSION
Build trust, belief and faith that YOU the chiropractor will provide the best care possible .
COMMITMENT
Engage fully in the process of the recommendations and care plan you provide for your patients.
So I began dissecting the entire communication and created this simple 9 STEP FRAMEWORK called the Conversion Conversation that any chiropractor can use (no matter what philosophical or technique you use). Because it is NOT the technique or philosophy… it’s how you TRANSLATE it to your patients that makes the difference.
This framework was also created with neuroscience and human psychology in mind. Because it is NOT what we say but HOW we say it and WHEN we say it that TRIGGERS people to make decisions. Human beings are irrational beings, so we need to understand human psychology to appreciate how to communicate with each other effectively.
What is important is it is NOT manipulative or salesy. (I don’t have that personality to pull that off! And let’s face it - no one likes to be SOLD!)
It’s influential and powerful because it taps into the human psyche that listens empathically and creates VALUES that matter to your patients.
You will become a MASTER communicator when it comes to delivering your care plan to your patients and help them fully understand the benefit of chiropractic without being sleazy or salesy.
You don’t need to be manipulative or use SCARE care to get people to understand “Chiropractic".
You need a system and framework to help them understand, a communication tool that honours who they are and why they came into your practice for.
This 90-Day Program is designed to help you:
See more patients with more confidence and certainty
Retain more clients without being manipulative or "salesy"
Have more "Buy-ins" to your recommendations with little or no resistance
Master the frameworks that allow you to be a trusted advisor
This is for chiropractors who...
ββ Chiropractors who have a PVA less than 70
β Frustrated with low compliance, low retention and understanding
β Experienced chiropractors who are bored of doing the same old ROFs and not getting the same results in this market
β Skilled chiropractors who have patients dropping out after their initial phase of care
β Associates who are struggling to get any long-term compliance with patients
This is NOT just for associates or new grads. This is a Masterclass on Conversion for the Modern Day. How people receive communications has changed dramatically and how we communicate this to our patients needs to adapt too.
Every industry and business has changed the way they communicate to the market... why do we think we are different and exception to the rule.
The market is shifting... millennials are becoming the next high-income earners, and the i-Generation (post-millennials) are becoming adults! Would you not agree that your ROF script you used for Baby Boomers and Gen X is in need of an UPGRADE???
The ability to CONVERT better means:
The IMPACT
Increase Your Patient Visit Average (PVA) by 10-300+ % in 3-6 months.
Get better results for your patients because they CHOOSE to STAY under your best recommendations.
Patients will become RAVING FANS instead of "leaving" fans. Raving Fans STAY, PAY and REFER.
Generate more referrals with LESS marketing and less sales
With more referrals, increased PVA, and better retention... your patient numbers will begin to SOAR!
The ability to CONVERT and COMMUNICATE with more confidence and certainty.
Your communications will begin to resonate, and patients will be begin to see the true benefit of Chiropractic.
Attend at No Risk. We got your back!
This Masterclass will be a GAME-CHANGER for you and your practice. Invest in yourself to create more IMPACT in your community.
What others are saying about the Conversion Mastery Intensive:
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